You see them in your Facebook feed, on your Twitter page, and all over the internet. Brands are constantly posting video ads that intrigue viewers to watch, share, and become invested in their products. Currently, there are countless blog posts and email blasts pointing out the popularity of using video to bolster marketing efforts. And there is no end in sight for this new trend. But why are marketers deciding to turn to video instead of static images?
In a nutshell, it’s because digital advertising is an affordable investment, drives more word-of-mouth referrals, and is more effective overall than traditional advertising. And that’s because video is immensely more compelling to us. If your marketing is compelling, the audience automatically associates that your product is also compelling. It’s just good business sense to consider introducing video into your marketing technique.